How to Fix iPhone Photos Not Showing Up on your windows PC. HEIC, the latest file format that Apple has launched with iOS 11 devices 2017. This format apple has introduced for new HEIF standard, for high efficiency image format. This is massive memory saver for i phones, while apple giving only 5 GB as cloud storage for user. But the problem is you cannot share with your photos with other users which not using IOS. HOW if we can convert our pic to jpg format, There are bunch of soft wares and online sites to convert HEIC to JPG, But only thing is, that method surely reduce your picture quality. Try the simplest way and avoid worrying about your picture quality. You can just upload your photos to cloud storage,(google drive or one drive), then download it to your PC. 100% Work. from this your photo will become jpg usual file format without changing its quality